On June 1st, the 2025 China University Business Elite Challenge (Singapore)- Global Brand Planning Competition, jointly organized by the Global Chinese Marketing Federation (GCMF) and China Council for the Promotion of International Trade Commercial Sub-Council, concluded at Singapore Management University. 21 teams from 18 universities across China, Singapore, the Philippines, Thailand, and other countries and regions engaged in fierce competition. The Woof Box team, composed of Chen Xuefei, Zhan Ruihan, Mei Zihan, Yang Ziqing, Li Yuehang, and others, under the guidance of Mr. Han Shaoqin from the School of Entrepreneurship of our University, won the Silver Award in the global final with outstanding performance.
The competition, which lasted six months, saw the Woof Box team go through multiple stages of rigorous selection, including the knowledge competition, school-level competition, provincial-level competition, and national-level competition, before ultimately advancing to the global final. The Woof Box team undertook systematic preparations for brand positioning and marketing strategy. They conducted in-depth market research, environmental analysis, financial forecast, beautification design, event planning, and other essential preparatory work. During the defense session, the team’s creative proposal and clear, rigorous presentation earned unanimous acclaim from the expert judges.
Our university has always adhered to a student-oriented principle, emphasizing the integration of theoretical teaching and practical ability. We have been committed to broadening students’ international horizons and enhancing their comprehensive quality and innovation ability by organizing and participating in high-level academic competitions. Our university will continue to build a high-quality platform and actively foster an innovative and entrepreneurial atmosphere, constantly striving to cultivate talents with an international perspective, profound commitment to family and nation, and practical abilities.
Correspondents & Photographers: Yang Ziqing
Edited by: Cao Ming
Reviewed by: Ai Liang, Yu Ping
